The Pinkprint

Exploring western societies polarising perceptions of the ‘Girly Girl’ through a fashion editorial and short fashion film.

Research Insight

Hollywood’s’ depiction of hyper- femininity is often times negative and related to a lack of intelligence. Women in male dominated fields sometimes feel they have to present as more masculine in order to be taken seriously.
Women have traditionally been viewed as submissive and lesser than men , who are viewed as dominant and strong.
This repeated behaviour is why femininity is often looked down upon in both men and women.