Doodle Fragrance
To use nostalgia to trigger a childlike wonder in the consumer.
Causing a state of relaxation and creativity, increasing appreciation and happiness.
The outcome was a fragrance called ‘doodle’ which was a collection of perfume pens.
The PR package contained a colouring book including my illustrations. The Brief:
Create a fragrance campaign for Collina Strada. Developing creative and innovative ideas and connecting the right consumer through engaging and compelling story telling.
Research Insights:
Covid is causing high levels of stress and anxiety amongst adults. Creating a need for self care products.